Wednesday, June 20, 2012

Aussie TV Ads

Imagine this: you're having dinner, cozy, after a long day of work or school and extra curricular activities. You are enjoying a homemade meal and chat about that day's "stuff". The TV is on and with your meal you are swallowing some bits of news, or most likely a fattening cooking show, or an unreal reality show. But quite often the programs are broken by ads. Nothing odd, right? Well, more often than I expect, the Aussie television programs are interrupted by ads endorsed by the government in which a man is spitting blood at a barbecue party because he is a smoker with lung cancer (he spits blood in a tissue and shows it to us), a mother attached to a chemo line is telling us she's sad not to see her children grow up because she also has lung cancer (I normally turn my head, but I think she's also a smoker), a young girl opening the door to a policeman who came to their house to announce the death of her father in a work accident, and also a young boy whose father comes home extremely late, after him and his mother believe him dead in a work accident. In better days, when our dinners are "lighter," we enjoy funeral home ads or bloody re-enactments of car or motorcycle accidents that could be avoided if people drove slower. Well, yes, at this point we feel like drinking a glass of wine after such gloomy ads... Or more glasses, especially since none of these ads ever raise awareness about drinking and its effect on health and driving. More about this soon! Rinse your eyes with another beautiful Aboriginal drawing now. I think it is from Uluru and it represents emu footprints.

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